Abstract: The aim of this study is to determine the efficiency of business and marketing strategies of rice seed at BBTPH Surakarta, which is one of the seed center producing certified seed. The analytical method used in this study is analysis of efficiency, BCG and QSP matrixs. The results showed that the certified rice seed increasing in BBTPH Surakarta is in the efficient category with R/C ratio of 1.50. Based on BCG matrix analysis, the position of BBTPH Surakarta in 2015 is in the low market position relatively, but it is still compete in the industries that growing rapidly with 25.03% of market growth and the relative market share of 0.06. The QSPM matrix showed that the priority of marketing strategies that can be applied at BBTPH Surakarta is the service improvement strategy for the customers of BBTPH Surakarta.     

Abstract: the potentiality of natural vegetation i.e. Adhatoda vasica. The area under  investigation i.e. Shekhawati region, popularly known as historical heritage, geographical and cultural zone in Jaipur division of Rajasthan state, India. Actually, there is no plant species on this planet which may be termed as useless indeed, whether it is another matter that mankind have acquire knowledge of the uses or applications of the particular plant species.