Abstract: This study investigates the role and impact of Herbalife Nutrition products within the socio-geographical terrain of the Shekhawati Zone in Rajasthan, India, with a special focus on women’s health, nutritional behaviours, and medical geographical dynamics. By integrating commercial nutritional supplements into the framework of medical geography, this research examines how the diffusion of Herbalife through community distribution channels (including local pansari/health-store networks) intersects with regional health indicators, dietary challenges, and socio-economic realities faced by rural and semi-urban women. The Shekhawati Zone, characterized by semi-arid climate, agrarian economy, and traditional diets, exhibits persistent nutritional gaps including protein deficiency and micronutrient shortfalls. This paper utilises mixed methods — household surveys, focus group discussions, and spatial analysis — to evaluate patterns of awareness, use, and perceived outcomes associated with Herbalife products, contrasted with local nutrition practices and health outcomes among women. Findings suggest that while Herbalife products are increasingly recognised in urbanised sections, the majority of rural women maintain traditional dietary routines and show limited uptake. Furthermore, potential benefits of commercial supplements are mediated by cost, cultural norms, and gaps in nutrition literacy. The study highlights the disconnect between global nutrition marketing and local nutritional geography, and argues for contextually tailored nutrition interventions that respect Indigenous food cultures and address structural determinants of health.

Abstract: Herbal drugs have been integral to human health in the Shekhawati region of Rajasthan, particularly in rural and semi-arid areas where access to modern healthcare is limited. The region's traditional knowledge of medicinal plants, passed down through generations, has been crucial in treating various ailments, enhancing immunity, and supporting preventive healthcare. This study explores the diversity, usage, and therapeutic significance of herbal drugs among the local population. Primary data were collected through surveys and interviews with local healers (Vaidyas) and households. The study reveals that herbal remedies are extensively used for digestive, respiratory, dermatological, and chronic diseases. Sustainable harvesting, scientific validation, and community awareness are essential for preserving this invaluable knowledge.

Abstract: Medicinal plants in arid regions like Jhunjhunu district play a multifaceted role not only in traditional healthcare but also in enhancing agricultural productivity, environmental sustainability, and socio economic development. This study examines the diversity of medicinal plant species in the district, their integration into agricultural systems, and how their cultivation contributes to crop diversification, land utilization, soil health, economic resilience among farmers, and sustainable agriculture. Ethnobotanical field studies, interviews with local farmers, data from Krishi Vigyan Kendra (KVK) Jhunjhunu, and review of existing literature form the basis of the analysis. Findings suggest that medicinal plants serve as alternative crops in marginal lands, support agro forestry systems, provide secondary income, and conserve biodiversity — all contributing positively toward agricultural productivity in the region. Conservation and policy recommendations are also highlighted.

Abstract: This paper documents a field-based applied medical geography study of the Shekhawati region (northern Rajasthan), mapping relationships between disease categories and locally used medicinal plants, and presents species-wise prescriptions (traditional preparations) and suggested treatment periods for several important ailments. Combining ethnobotanical interviews with pansaris (traditional herbalists) viz. Leela Dhar Bhatt Pansari, Khetri, Jhunjhunu, household surveys, herbarium identifications, and secondary pharmacopeial checks, the study compiles (1) a typology of medicinal plant species by therapeutic role, (2) species-wise disease associations, and (3) commonly used preparation methods and typical treatment durations reported by local practitioners. The findings highlight the continued importance of traditional knowledge for primary healthcare in semi-arid regions, suggest priority species for conservation and pharmacological study, and recommend integration pathways with formal public health services. Limitations include reliance on self-reported efficacy and absence of controlled clinical testing; recommendations are made for pharmacological validation and conservation action.